Two to three years ago, it was easier to win in digital because of the lack of competition. You've set up basic tracking, toggle on Campaign Budget Optimization, create some ads, then off you go. But due to the pandemic, competitors in digital have risen, fighting over what is essentially a smaller market.
This increased competition has led to higher ad costs, volatile revenue, and lower ROI. You could focus on tactical fixes, by diving deeper into Conversion API, or being more granular with targeting, but tactical fixes won't lead to recovery without a good understanding of what has changed because of the global recession.
Because of the global recession, markets are smaller, thus you'll need to reorient your strategies & marketing towards driving more market share.
In this webinar, Monolith Growth Consulting, a Preferred Facebook Marketing Agency in Asia-Pacific, has partnered with Facebook APAC to conduct a webinar about driving market share, both on a strategic level on a tactical marketing level. Our goal is to equip attendees with what shifts they need to make in order to improve resilience & improve ROI in these tougher times. Register today, and we'll see you there.